It is not unusual for a customer to have concerns either real or regarded prior to they make a last decision. Unless exposed as well as attended to there is a threat the organization will go to a rival that had resolved their concerns. Decision stage looks at worries and also a series of indicators that a prospective problem exists as well as exactly how to manage it. The evaluation stage lays out 3 stages a customer progresses with previously, during as well as after your services or product has been provided or applied. These are assumption, experience and also exit.