What Trump’s Campaign Taught Trade Show Exhibitors

While the Clinton campaign went about the more traditional tasks of evaluating past voter analytics, developing messaging and using research tools like focus groups and polling analysis to develop their positioning statements, Donald Trump was out in the field making human contact at hundreds of live events, learning firsthand what was on people’s minds and in their hearts. The results of Clinton’s campaign development in the end was not really being in touch with the hearts and minds of voters, while the Trump campaign at every event gathered key research data…