What Portion Of Earnings Should B2B Companies Invest In Marketing & Business?

This is a fantastic question, and one that numerous B2B companies have problem with. Let’s take a look at the B2B advertising and marketing spending plans of two of one of the most successful B2B companies in the past 40 years. These two companies are IBM as well as Microsoft. To start with, nobody has ever accused either of these 2 firms of having the very best innovation, and yet both of them have actually endured through several economic crises, to become two of the most successful firms in history.