Marketers Need to Know: Where Are They? Where Are They Not?

When I was a student, I must admit I thought it really didn’t relate to my (limited) worldview. Since then, I’ve found how important geography can be for business use, and the many practical uses of this subject are just as relevant as they were when you and I were in school. Be assured that, in the world of growing a business, geography is very practical as a tool for marketing tasks, delivery and scheduling decisions, and optimizing staffing levels.