Is Your Company Ready For Mobile Advertising?

Mobile advertising and marketing is a multi-channel, digital marketing strategy focused on getting to a target audience on their smartphones, tablets, and/or various other mobile gadgets, using web sites, email, SMS, social networks, as well as applications. In 2016, the unpreventable occurred, as well as mobile overtook desktop as the main device utilized to gain access to sites. This really did not come as a massive surprise since, as much back as 2015, Google reported that even more searches were conducted on mobiles than on any various other device category.