Is Cold Calling Dead?

I received an email last week from a real estate rep asking me if cold calling was dead. If you’re wondering the same thing, ask yourself this question: Think about all the times you pick up your phone to reach out to new buyers: those people you see on social media who you think would be a good fit, all the leads that your company generates that request more information, all your clients whom you call to upsell, the “qualified” leads you or your company pay for that you call, etc.