How Can Item Managers Turn A Competitor’s Benefit Against Them?

As item supervisors often we need to sit back as well as just watch our competition carry out a wonderful advertising and marketing program. Because of restrictions that could be spending plan based, source based, related to our item growth interpretation, or just lack of time based there is nothing that we can do to counter what our competitors is doing. As their sales then zoom up we kick ourselves for not being able to come up with a reliable program to counter their actions. This is no fun. Over at the mobile solution carrier Sprint this was occurring to them. Nevertheless, after that they made a decision to do something very bold …