GoPro’s Marketing Strategy

GoPro is the action camera that is used by athletes that play sports, and participate in adventures. The difference between a “normal” camera and the “GoPro” camera is the GoPro is the type of camera that makes people say “wow”. It is waterproof, light weight and is the perfect camera for sport enthusiast that want to make a first person video that allows people to share the experience and what it is like to be there all for an affordable price. The GoPro camera is very easy to use and is easily able to be placed on many platforms, for example, such as a skateboard, surfboard or a helmet. The GoPro is a very small camera and the point of view and the quality allows a user to create a video that everyone will enjoy.