Develop A Marketing And Marketing Communications Strategy And Plan For Small Or Midsized Companies

Planning for marketing and marketing communications for the year ahead is never an easy task. Lack of resources (people, time, budget), keeping up with trends, obtaining quality leads and improving brand awareness and reputation has become increasingly difficult for organizations – be they B2B, B2C or nonprofit. This article should make developing a marketing and marketing communications strategy, plan, and budget more profitable for the brand while also improving its ROI.