Convincing With Emotion

The 7 Keys Of Persuasion by James C. Crimmins, PhD. has it all. Well, mostly all. Crimmins actions with all the regulations, or “keys,” of convincing your target market. It ends up the one large overarching key is to use feeling, not truths. Yet what he does not rather do is step with the process of putting with each other your extremely own convincing advertising and marketing message.