The main goal of sales is not the selling itself but the end result, that is the sale where there is an exchange of goods or service for the customer’s cash. Businesses exist to make money. Results oriented sales teams need to be in place and it takes time and skill to build such teams. There are components that need to come together to produce the right team. The sales organization, the sales leadership have a role to play in building a results oriented team. There must be a correct mix of product, price, promotion, distribution, people and processes to win in the market place. While our focus is on the sales team let me emphasize that these ingredients are critical in making of sales success.