BigLaw: A Long Financier In The Branding Market

In our age of competition as well as connectedness, law practice encounter an unprecedented difficulty of branding, as well as BigLaw – the world’s most significant as well as most effective law companies – often tend to play the lengthy game. For BigLaw to “win”, it must continue to improve its service brand name in order to attract as well as maintain its customers and its attorneys. The inquiry is: Are its attorneys playing the same game?