Battling Truthiness as well as Hype in Marketing

In 2005, Stephen Colbert, in his TV show, the Colbert Report, created words, “truthiness.” Truthiness is the belief or assertion that a particular declaration holds true based on the intuition or perceptions of some private or individuals, without respect to proof, logic, intellectual examination, or facts. Truthiness can range from oblivious assertions of falsehoods to deliberate duplicity or propaganda meant to guide viewpoints.