Article From the Trenches: Sales Call

Even seasoned sales specialists might wince at the idea of dialing up an unknown individual and attempting to persuade him/her to delight the concept of doing company. Receivers of such telephone calls who regard themselves as busy frequently never answer their telephone. Those that do respond to normally decline the deal. Yet due to the fact that a lucky break may enable a customer to get to a decision-maker, callers need to be prepared to supply a pitch that will certainly maintain the prospect on the phone and keep the inning (that is, the potential for a selling chance) alive.